Manager of Social
About the RoleDo you have your finger on the pulse with all things social, culture, and fashion? Gap is seeking a passionate Manager of Social Media to join our Marketing team.
This person will be tasked with growing Gap's social presence and telling stories that creatively portray the brand's identity across all-channels, with big-picture thinking, innovative strategies, and a collaborative approach.
What You'll Do Develop, drive and execute social media strategies that drive business goals, such as audience growth, engagement, acquisition, reach, awareness and affinity for seasonal, evergreen and collaboration campaigns Generate creative ideas and produce best-in-class, social-first and innovative story filled content across organic channels Have the pulse on all things culture and trending moments across all platforms to keep Gap in the conversation and relevant in authentic ways Grow and leverage relationships with social platforms and potential influencers/partners Schedule social posts and maintain the social calendar providing visibility and alignment across teams Work with the social team to create weekly briefs and provide clear feedback for the creative teams Report on content performance, social insights, commentary themes and best practices Assist team to execute influencer strategies and provide insights Assist team with collaboration documentation and campaign execution Who You Are 5-7 years' experience in a social media or relevant roles, ideally in a fashion/e-commerce/retail environments Brand experience is preferred and agency experience is a plus Passion, In-depth knowledge, understanding and experience with all social media platforms with a focus on Instagram and TikTok Demonstrated success building communities in the social space Strong visual eye and copy skills to partner with creative and editorial to bring Gap and Gap Kids brand to life in ways that create community, provide value and/or entertainment Pre-existing relationships with social media platforms, potential partners/influencers, agencies, designers and photographers a plus Experience with reporting and analytics tools Must be able to adapt with changing priorities, possess outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines Proficient in Microsoft Office and other organization and collaboration platforms Solutions first mindset with willingness to explore and roll-up sleeves to ensure team success Strong presentation, communication, writing and collaboration skills Team driven attitude and passion for learning Strategic thinker with excellent time and project management skills Recommended Skills Adaptability Brand Experience Communication Coordinating Data Analysis E Commerce Estimated Salary: $20 to $28 per hour based on qualifications.
This person will be tasked with growing Gap's social presence and telling stories that creatively portray the brand's identity across all-channels, with big-picture thinking, innovative strategies, and a collaborative approach.
What You'll Do Develop, drive and execute social media strategies that drive business goals, such as audience growth, engagement, acquisition, reach, awareness and affinity for seasonal, evergreen and collaboration campaigns Generate creative ideas and produce best-in-class, social-first and innovative story filled content across organic channels Have the pulse on all things culture and trending moments across all platforms to keep Gap in the conversation and relevant in authentic ways Grow and leverage relationships with social platforms and potential influencers/partners Schedule social posts and maintain the social calendar providing visibility and alignment across teams Work with the social team to create weekly briefs and provide clear feedback for the creative teams Report on content performance, social insights, commentary themes and best practices Assist team to execute influencer strategies and provide insights Assist team with collaboration documentation and campaign execution Who You Are 5-7 years' experience in a social media or relevant roles, ideally in a fashion/e-commerce/retail environments Brand experience is preferred and agency experience is a plus Passion, In-depth knowledge, understanding and experience with all social media platforms with a focus on Instagram and TikTok Demonstrated success building communities in the social space Strong visual eye and copy skills to partner with creative and editorial to bring Gap and Gap Kids brand to life in ways that create community, provide value and/or entertainment Pre-existing relationships with social media platforms, potential partners/influencers, agencies, designers and photographers a plus Experience with reporting and analytics tools Must be able to adapt with changing priorities, possess outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines Proficient in Microsoft Office and other organization and collaboration platforms Solutions first mindset with willingness to explore and roll-up sleeves to ensure team success Strong presentation, communication, writing and collaboration skills Team driven attitude and passion for learning Strategic thinker with excellent time and project management skills Recommended Skills Adaptability Brand Experience Communication Coordinating Data Analysis E Commerce Estimated Salary: $20 to $28 per hour based on qualifications.
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